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Johnny Lamberti (Professional Window Dresser)

Over 40 years servicing the community.

CALL TODAY: 516-443-9925 E-MAIL: professionalwindowdresser@aol.com

website: www.windowdresserservices.com

Biltwell Displays was formed in 1939, in New York City, by my father Marcello Lamberti, a display artist and designer. My father created custom displays for retail and wholesale businesses.

At that time, my father's clients were major retail companies and mama & papa establishments. His custom displays captured the heart of the elite culture that glorified the popular fashions of that era.

My father was also a freelance animated artist who was selected to work for the Walt Disney Company in California in 1937. Unfortunately, since he was the oldest son and the bread winner, he had to decline the opportunity.

However, he continued to expand his talent as a window dresser working closely with the Syrian Jewish community in New York and the surrounding areas. His popularity and success rose quickly establishing new clients and many of them today are very large companies in the apparel business.

I have followed in my father’s business and I have served the Syrian and Jewish Community for 40 years. My attitude has always been, "go - for - it" do the best you can with dignity, fortitude, creativity, artistically, with flair expressions, and visual ideas. My window displays capture the impulse and surprise of the consumers.

What I do:

A WINDOW & INTERIOR MERCHANDISE INSTALLER. A DESIGNER OF CREATIVE & ARTISTIC DISPLAYS, WITH POWERFUL FLAIR EXPRESSIONS. A VISUAL MERCHANDISER. AND A PROFESSIONAL WINDOW DRESSER.

I SERVICE CHILDREN'S, LADIES, MEN'S, LINENS, SOFT GOODS, HARD GOODS, SHOES, TOY STORES, TRADE SHOWS, CHAIN STORES, SHOWROOMS, & ELECTRONIC STORES.

HISTORY:

A window dresser creates interesting displays in the front windows of a store to drive profits. They create innovative, compelling and a well-planned visual environment. They coordinate with the goals and strategies with the retail businesses to draw attention to the store during sales and at other key times.

Responsibilities:

Window dressers are responsible for the outside windows of a store, whether they face outdoors or into a mall. They also create beautiful interior store displays. Many window dressers are responsible for all the visual displays within the store. If the shop is part of a large chain, the corporate headquarters creates the vision for the displays and the window dresser implements the vision.

Some chain stores have window dressers travel to various locations to set up the display trim in each store. If the store is not part of a chain, the window dresser often has the freedom to design and implement the display.

Retail Store Window Dressing:

What Does Your Window Display Say About Your Brands? Retail window displays can attract potential customers into your shop as well as creating a strong brand. The window dresser aims to improve the overall appearance of the store by placing merchandise in a captivating manner. A tasteful, eye-catching window display is a great way of stopping the shopper and entice people to enter your shop.

I know the true potential of profit-making concept of retail window dressing. I have over 40 years of professional experience in this field and my father before me was a well-known Freelance Window Dresser and Display man and I learned from him.

I understand that the concept of visual merchandising will deliver fruitful results only if the ideas of window dressing are executed in stores effectively. Just like visual merchandising, window dressing has also become the indispensable component of the retail industry.

I Provide custom displays for retail stores and window dressing service to my retail and wholesale customers. I'll work with you in deciding the most effective way on how to promote the store after evaluating a number of factors. This information is very important such as the nature of your business, target audience, products and services in which you are operating. That would determine the kind of retail window display required to be successful.

My services range from placing of props, mannequins, merchandising, planning, and window designing. Depending upon the business needs, I’m competitive enough in offering flexible yet customized packages of window dressing and custom display service. In the retail business, there are so many things that take up the owners time. If you don’t have the time to spend on your retail window you need then to call a PROFESSIONAL.

"give me a chance to earn your business"